Download link tracking
Clicks on links to downloadable files (e.g. PDF, AVI, WMV) can be tracked as Events or virtual pageviews. When you set up an Event to track clicks on a link, Analytics counts the clicks as event hits. When you set up a virtual pageview to track clicks on a link, Analytics counts the clicks as page hits.
To track clicks as Events:
- If you use Google Tag Manager to manage your Analytics Tracking, read Analytics Events.
- If you have Analytics tracking added directly to your site, read Event Tracking - Web Tracking on Analytics Developers.
To track clicks as pageviews:
- If you use Google Tag Manager to manage your Analytics Tracking, read about the Analytics tag.
- If you have Analytics tracking added directly to your site, read Page Tracking - Web Tracking on Analytics Developers.
Flash tracking
If you want to track data activity on your Flash elements or Flash-based website, see Analytics Tracking for Adobe Flash on Analytics Developers.
Ecommerce tracking
To set up Ecommerce tracking:
- If you use Google Tag Manager to manage your Analytics Tracking, read Ecommerce Tracking (Universal Analytics).
- If you have Analytics tracking added directly to your site, refer to Ecommerce Tracking - Web Tracking or Enhanced Ecommerce - Web Tracking on Analytics Developers.
Event tracking
With Events, you can track interactions with elements embedded in your pages and screens, like buttons, links, videos, and gadgets.
To track Events:
- If you use Google Tag Manager to manage your Analytics Tracking, read Analytics Events.
- If you have Analytics tracking added directly to your site, read Event Tracking - Web Tracking on Analytics Developers.
Custom dimensions
Custom dimensions let you collect and analyze data that Analytics doesn't automatically track. You can, for example, use custom dimensions to define user types, like member and non-member.
- If you use Google Tag Manager to manage your Analytics Tracking, refer to the Analytics tag reference.
- If you have Analytics tracking added directly to your site, read Custom Dimensions and Metrics - Web Tracking onAnalytics Developers.
User timings
Analytics automatically tracks page and screen load times, but you can also set up customized tracking to measure how long it takes for Ajax-based operations and resources to load.
- If you use Google Tag Manager to manage your Analytics Tracking, refer to the Analytics tag reference.
- If you have Analytics tracking added directly to your site, read User Timings - Web Tracking on Analytics Developers.
Choose Event Type
(https://raventools.com/marketing-reports/google-analytics/event-tracking/affiliate-link/)
Optional Goal Setup
After you add the event tracking code to your site, you may want to setup a goal in Google Analytics that's related to the event. Follow these instructions to setup the goal.
- Login to Google Analytics and click on Admin in the main navigation.
- Select the Account and Property where you want to create the goal. Under the View list, click onGoals
- Click on the New Goal button, click on the Custom radio button and then click on the Next step button.
- Name the goal and select the Event radio button.
- Populate all of the relevant goal details (in bold):
- Category | that matches |
- Action | that matches |
- Label | that matches |
- Value | that matches |
- Click the Create Goal button. You're done!
If you give visitors the ability to rate your content, you can easily set up an event to track just how often they are being rated. Use the form to build GA Event tracking code for rating articles, then add the code to the article rating button to track the event.
Ever wonder which posts received the most blog comments? Wish you could easily tell without mining through your archives? Using event tracking in Google Analytics we can set up blog comments as a goal in Google Analytics. Use the form to build GA Event tracking code for blog comments, then add the code to the blog comment button to track the event.
Use the form to build GA Event tracking code for a Contact Form. Then add the code to the submission link or button for your Contact Form to track the event.
Have a whitepaper or some other file available for download on your site? With event tracking in Google Analytics you can track the number of times a particular file has been downloaded. Use the form to build GA Event tracking code for file downloads, then add the code to the file download link to track the event.
You can create events around any type of link. If there is an event that you didn't see listed above (such as an account login), you can create that event here. Just fill out the form below and add the event tracking script to your link where indicated. Use the form to build GA Event tracking code for a general event, then add the code to the link to track the event.
To track the number of live chats initiated on your website, we'll need to set up an event in Google analytics. Use the form to build GA Event tracking code for a live chat, then add the code to the link to track the event.
Ever wish you could easily track how many people have signed up for your newsletter without having to log in to an ESP like Campaign Monitor? You can actually tag your newsletter links in Google Analytics to count any click on your signup button as an event. Then you'll be able to easily measure which blog posts lead to the most signups. Use the form to build GA Event tracking code for a newsletter signup, then add the code to the link to track the event.
If you give visitors the ability to rate your products, you can easily set up an event to track just how often they are being rated. Use the form to build GA Event tracking code for rating products, then add the code to the product rating button to track the event.
Ever wish you could easily track how many people have subscribed to your RSS feed without having to log in to a service like FeedPress? You can actually tag your RSS subscription links in Google Analytics to count any click on your subscription button as an event. Then you'll be able to easily measure which blog posts lead to the most subscriptions. Use the form to build GA Event tracking code for an RSS subscription, then add the code to the link to track the event.
Ever wish you could easily track how many people have subscribed to your RSS feed without having to log in to a service like FeedPress? You can actually tag your RSS subscription links in Google Analytics to count any click on your subscription button as an event. Then you'll be able to easily measure which blog posts lead to the most subscriptions. Use the form to build GA Event tracking code for an RSS subscription, then add the code to the link to track the event.
- Video ⇢
If you have videos on your site, you may want to know how your visitors are interacting with them. How many visitors played the video? How many watch until the end? Do people who watch the video convert more often than those that don't? By implementing event tracking on your videos you can answer these questions.
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